We build brands for India.
An India that is not so simple.

AN INDIA BEYOND
DEMOGRAPHICS,

AN INDIA DEFYING
STEREOTYPES,

AN INDIA OF
CONTRADICTIONS.

IS YOUR BRAND READY TO TACKLE THIS COMPLEXITY?

Most aren't. They're built in silos.

DESIGN STUDIOS DECORATING
MARKETING TEAMS CHASING DISCOUNTS.
AD AGENCIES PACKAGING NOSTALGIA.

Selling without building meaning.

Meaning is the only way to make sense of complexity.

Meaning is built in
systems.

Systems
that adapt.

Systems
that scale.

Systems that
establish.

This is
how we build.

This is how
we are built.

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Multidisciplinary at heart

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Curious by design

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Edgy by nature

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Obsessed with
the in-between

THIS IS MODERN INDIA THIS IS WHERE
WE PLAY

Antinorm

Brand Identity System Brand Strategy Consumer Research Content Strategy E-Commerce Nomenclature Packaging System

Reshaping Beauty For Indian Women

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Bagrry's

Brand Architecture Packaging System

Built On Legacy,
Made for Now

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Winston

Brand Identity System Brand Strategy Consumer Research Content Strategy Brand Content Packaging System Rebranding

The Art of Self Care

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Leading with care and conviction.

Kruti Berawala
CO-FOUNDER

Kruti Berawala

Meet the strategic mastermind behind every brilliant brand move at Stratedgy. Kruti has an uncanny ability to see what others miss, finding the perfect intersection between what brands want to say and what audiences actually want to hear. With years of experience turning complex business challenges into clear, compelling brand strategies, she's the one who ensures every creative decision has solid strategic reasoning behind it.

Aniket Kapadia
CO-FOUNDER

Aniket Kapadia

The business powerhouse and culture curator who keeps Stratedgy running like a well-oiled creative machine. Aniket has the rare talent of making business strategy as exciting as creative strategy, turning complex operations into streamlined processes that actually make sense. He's the one ensuring we're creating beautiful work while also building a sustainable, thriving business around it.

Krupa Sheth Kapadia
CO-FOUNDER

Krupa Sheth Kapadia

The visionary who believes that intelligent design can change everything. Krupa crafts visual solutions that think as hard as they feel. With an eye for detail that borders on the supernatural, she's the creative force ensuring every pixel has purpose and every design decision drives impact. Krupa's philosophy is simple: beautiful design without beauty won't move anyone, but intelligent design without beauty won't move anyone.

Building Together

Melvados
Nestle
Nuuk
Perfora
Pillsbury
Rockit
S Kant Healthcare
Unlocked Studio
Wellbeing Nutrition
Winston
Sanity
Satya
Scentido
Softgel
The Rohet House
Zandu
Ziaho
Aditya Birla Group
Antinorm
Aurum Ventures
Bagrrys
Betty Crocker
CAI
Cheerios
Communion
General Mills
Haagen Dazs
House of Amel
Hoovu

What our partners say about building with us

Aparna Saxena
Aparna Saxena

The partnership worked beautifully especially because their own research, intermingled with our data model and ground level insights made the entire market testing process seamless and extraordinarily insightful.

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Aparna Saxena

~ Founder, Antinorm

Avnish Chabbria
Avnish Chabbria

Strategy has been a key partner in our vision for crafting Wellbeing. Strategy has been a key partner in our vision for crafting Wellbeing - the team comes with in-depth market exposure...

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Avnish Chabbria

~ Founder, Wellbeing Nutrition

Sameer Uttamsingh
Sameer Uttamsingh

Everyone on team Strategy is amazing. They go over and above the usual creative agencies by thinking outside the box and really understanding what the clients want.

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Sameer Uttamsingh

~ Founder, Acme Hospitality

Dharmik Chheda
Dharmik Chheda

Today, we’re stepping forward with a refreshed branding system that reflects these roots—trust, hard work, and a real sense of belonging.

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Dharmik Chheda

~ Co-Founder, Chheda

Himanshu Adlakha
Himanshu Adlakha

Rebranding is a risky business, a constant weighing of short-term pain and long-term gain, but always worth it in the end.

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Himanshu Adlakha

~ Founder, Winston

Jatan Bawa
Jatan Bawa

They didn't just design for us; they partnered with us to build a vision for the future.

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Jatan Bawa

~ Co-Founder, Perfora

Rhea Karuturi
Rhea Karuturi

Innovative, responsive, and truly talented. A pleasure to work with from start to finish.

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Rhea Karuturi

~ Co-founder, Hoovu Fresh

Testimonial Author

AVNISH CHABBRIA

~ Founder, Wellbeing Nutrition

Strategy has been a key partner in our vision for crafting Wellbeing.

Strategy has been a key partner in our vision for crafting Wellbeing - the team comes with in-depth market exposure of working with some of the leading house hold brands. Their astute knowledge of brand architecture and building a cohesive narrative for India focused brands is unmatched.

We continue to partner with them on several new initiatives. Kruti & Krupa are a breed of architects that immensely value entrepreneurs and work through every facet of the brand design to ensure you win. If your looking for a partner in your brand building journey you have landed at your destination.